Usability testing for our clients | Neuromarketing insights by Braingineers ®
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TOYS OR TOXIC CAMPAIGN

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TOYS OR TOXIC CAMPAIGN

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The goal of VeiligheidNL & Lemz was to create more awareness for the dangers of cleaning materials in the house while there are small children present. To do this Braingineers conducted a research to measure the attraction of cleaning materials amongst children using eye tracking and heart rate monitors. The research is highlighted in the informercial you can view here.

 

Desired insights: 

VeiligheidNL wanted to know what the amount of attention, excitement and preference is of children between 1-4 years old when presented toys and cleaning materials simultaneously?

 

Approach:

To get insight in the attention levels of children towards toys or cleaning materials eye tracking was used. Also case studies were executed to measure behavior of children in a natural environment while excitement was measured using a health patch.

 

Results:

Research concluded a big risk when cleaning materials are in the direct surroundings of small children. More than 50% of the attention goes to the cleaning materials and children pick up these materials to use as fantasy-toys. Also the children get more excited playing with cleaning materials than toys.

CLIENTS: LEMZ & VEILIGHEIDNL

Want to learn more about this case or do you have a similar research question you like to have answered? Call us at 020-2612438 and ask for Roderick Reichenbach.

lemz_laag

TRANSAVIA REBRANDING

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TRANSAVIA REBRANDING

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Transavia is evolving from a local Dutch organization towards a Dutch/French company with the ambition to become a strong European brand in the low fare market. Transavia decided to transform its visual identity in order to further complete the rebranding process. According to rebranding literature it is highly recommended to investigate the effects a new visual identity has on customers and future customers, because according to a number of scientific studies changing the visual identity puts the consumer into a coping process which results in expressions of curiosity, skepticism and resistance. 

 

Desired insights: 

This research was set out to investigate the effects the new visual identity would have on implicit cognitive and emotional brain activation and associations on the one hand and explicit associations and judgements on the other hand.

 

Approach:

To answer these questions EEG, EMG, Skin conduction, IAT and questionnaire methods were performed.

 

Results:

These results lead to the conclusion that Transavia is in a good position to strengthen the positive associations and further implement the new visual identity to increase their brand strength and equity.

CLIENT: TRANSAVIA

Want to learn more about this case or do you have a similar research question you like to have answered? Call us at 020-2612438 and ask for Roderick Reichenbach.

transavia_laag

VODAFONE

VODAFONE

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Vodafone’s focus is to continuously optimize their online experience. When implementing new designs on their main website, Braingineers executed a neuro usability test beforehand. The research was designed to show the differences in levels of emotions compared to the old design and improving the customers performance fluency on the website. 

 

Desired insights: 

This research was set out to investigate the effects of the new design and the improvements on the performance fluency, based on online emotional bottlenecks customers experience.

 

Approach:

To answer these questions a neuro usability research was conducted, using EEG and eye tracking.

 

Results:

The data showed a higher performance fluency on the new website design. Also some improvements were discovered to be implemented in the new designs to get the optimal results.

CLIENT: VODAFONE

Want to learn more about this case or do you have a similar research question you like to have answered? Call us at 020-2612438 and ask for Roderick Reichenbach.

vodafone_laag

AUPING

AUPING

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De website van Auping is van belang voor het verkopen van bedden. Hoewel een deel van de bedden nog in winkels wordt verkocht, vind de eerste kennismaking met producten steeds vaker online. Daarom is het belangrijk dat de website goed werkt en makkelijk is in gebruik. Om de werking van de website in kaart te brengen, is het noodzakelijk om zowel de onbewuste als bewuste processen mee te nemen in de analyse. Vooral wat betreft de meest populaire webflow.

 

Desired insights: 

Auping wanted to discover if their newly designed website created the online emotional experience the want to achieve. The new online portal should give a high emotional experience as the customer would expect and are used to get in offline stores. Also associations played an important role in this research.

 

Approach:

To answer these questions a neuro usability research was conducted, using EEG and eye tracking.

 

Results:

The research showed a higher association level in quality and luxury, and also a higher performance fluency, especially on the homepage. There were also found some emotional bottlenecks which will be implemented in the new website.

CLIENT: AUPING

Want to learn more about this case or do you have a similar research question you like to have answered? Call us at 020-2612438 and ask for Roderick Reichenbach.

auping_laag

STAATSLOTERIJ

DUTCH STATE LOTTERY

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The Dutch State Lottery promotes a special feature to buy lottery tickets with a group. In this group there is one captain who creates a new group and then invites others to join after which they can buy communal lottery tickets. To improve attraction and online experience Braingineers executed a neuro usability research.

 

Desired insights: 

The Dutch State Lottery wanted to know how to improve online experience of the group-play features on their website.

 

Approach:

To produce valid results we used 20 participants (10 captains and 10 invitees) to measure EEG and eye tracking while orientating on the website and creating a group to play online.

 

Results:

The data showed that the group play-page can be improved on different locations in the funnel to improve performance fluency. Most known emotional bottlenecks like the personal-details-page is a point of improvement.

CLIENT: DUTCH STATE LOTTERY

Want to learn more about this case or do you have a similar research question you like to have answered? Call us at 020-2612438 and ask for Roderick Reichenbach.

Want to learn more about this case or do you have a similar research question you like to have answered? Call us at 020-2612438 and ask for Roderick Reichenbach.

staatsloterij_laag

ALBERT HEIJN

ALBERT HEIJN

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The Allerhande foodbox of Albert Heijn is a relatively new product, where customers get the opportunity to order a box with ingredients for 3 meals based on new recipes every week. Via the website of Albert Heijn it’s easy to choose and order a foodbox. There is still room for improvements based on the results of neuro usability research. 

 

Desired insights: 

Albert Heijn wanted to know how to improve online experience and performance fluency of their website.

 

Approach:

For this research we measured EEG and eye tracking on participants while orientating on the website for the foodbox and eventually ordering one.

 

Results:

The research showed the importance of not disrupting performance fluency by reducing points of frustration. Little adjustments showed to have an important impact on conversion and click through rates.

CLIENT: ALBERT HEIJN

Want to learn more about this case or do you have a similar research question you like to have answered? Call us at 020-2612438 and ask for Roderick Reichenbach.

albertheijn_laag

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