eye tracking heatmaps. instantly

Is your logo noticed? Your CTA clear? Which ad attracts most attention, online or out-of-home?

Brainsight instantly analyses and benchmarks your designs on visual attention & clarity. Optimize video content, ux designs & (digital) ads.

Comparison Predictions

How it works

Brainsight is an A.I. powered tool to predict viewers’ attention and visual clarity, with a 94% accuracy rate compared to live-eyetracking research. Check where people are (not) looking in the first seconds when exposed to a visual/design and find out if your visual design hierarchy is clear and whether crucial information is salient. Instantly create heatmaps and peek-throughs to analyse your content.

Feedback in seconds:

Brainsight is an A.I. powered tool to predict viewers’ attention and visual clarity, with a 94% accuracy rate compared to live-eyetracking research. Check where people are (not) looking in the first seconds when exposed to a visual/design and find out if your visual design hierarchy is clear and whether crucial information is salient. Instantly create heatmaps and peek-throughs to analyse your content.

Feedback in seconds:

1. Upload your design or video

2. Heatmaps will be generated by our AI

3. Review and gain insights from your heatmaps

For UX Designers

  • Do users see what you want them to see when landing on your page?
  • Is the visual hierarchy as you would like?
  • Is there enough attention going to the main CTA’s
  • Are some of the images too distracting?
Brainsight AOI
Sky Beckham eyetracking heatmap Brainsight

For (Digital) Marketers

  • What distracts viewers from your key message?
  • How to get more attention to the main message
  • How effective are your out-of-home or printed ads?
  • A/B/Multi-variate test designs 
  • Benchmark ads in their own context, like display ads, social ads and (digital) Out-of-Home.

For video professionals

  • Is your logo seen as intended?
  • Is the cue or call-to -action getting noticed?
  • Analyse and validate clutter on scene-level
  • Are there any distracting elements?
  • Are viewers paying attention to the main actors and message in the storyline?

Features

Heatmaps and peekthroughs

  • Analyse viewing behaviour: which parts draw attention?
  • Ensure viewers/users see what the ad or landing page is about, what they should see and where they should go next.
  • Peekthrough heatmaps (reversed heatmaps) quickly visualise what users (do not) directly see when being exposed to your landing page or advertisement.

Areas of interest

Simply draw boxes around areas of interest to compare different designs and to see which variants gets the most attention. Compare designs for optimization (see below)

Compare variants

Compare versions with design changes to get to the optimal version and choose a winning design. Compare two (A/B) or many designs.

Comparison Predictions

Ad Benchmarking

Upload multiple designs and choose an ad category: display ads, social ads or (digital) out of home. Brainsight analyses them -taking ad context into account-, benchmarks them with thousands of ads and tells you which desigs have the best score on visual attenion and clarity.

DOOH pretesting visual ad performance

Faq

How can I try Brainsight?

Simply sign-up for a trial account on the Brainsight website.

What plan should I consider?

Brainsight has various plans, from free to enterprise use. Most chosen is the teams/business plan, where all features and options are available for multiple users in a workspace. 

What is the science behind Brainsight? 

Brainsight is based on extensive- and validated scientific research. The latest AI models have been used where accuracy rates compared to live-eyetracking reach 94%. Find the details here.

Considering Brainsight but having questions?

No worries! Drop us a line to discuss or to plan a demo here

Johan Huizingalaan 763A, 1066 VH Amsterdam

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