TomTom GO Case

TomTom Go Naviation: App/Playstore & App Onboarding optimization Introduction In addition to its navigation devices and in-car software for brands like BMW, Fiat and Opel, TomTom decided to compete with the mainstream ‘free’ mobile navigation apps with...

Content Creators, don’t be afraid of data!

Content creators, don't be afraid of data! Internationally awarded (neuro)video campaign (also published @ Marketing Facts) With the acceleration of digital media over the past decade, advertisers have shifted their attention to online channels. But how can you...

Affect heuristic

The emotional state of an individual can subconsciously influence their decision making Affect HeuristicResearch tells us that people in a positive mental state are more likely to perceive potential risks as low, and are thus more likely to try new things. On the...

Did the John Lewis Christmas ad connect emotionally?

Did the John Lewis Christmas ad connect emotionally? When measuring emotions, straight from the brain: John Lewis Christmas ad 2020 Since John Lewis & Partners launched their first Christmas advert, it has set a new stage for Christmas commercials. The mini...