IKEA effect

People value products more if they played a role in the creation of the product “The IKEA effect will create stronger bond between the user and the product. The effort that users will put into completing the product to a complete state will transform into love for...

Affect heuristic

The emotional state of an individual can subconsciously influence their decision making Affect HeuristicResearch tells us that people in a positive mental state are more likely to perceive potential risks as low, and are thus more likely to try new things. On the...

How VGZ managed to connect emotionally with their customers

How VGZ managed to connect emotionally with their customers by eltine van der veer (braingineers) Health insurance contest In November of each year, perhaps the biggest client carousel known to the Netherlands takes place. This mass rotation of clients is ushered in...

Did the John Lewis Christmas ad connect emotionally?

Did the John Lewis Christmas ad connect emotionally? When measuring emotions, straight from the brain: John Lewis Christmas ad 2020 Since John Lewis & Partners launched their first Christmas advert, it has set a new stage for Christmas commercials. The mini...