TomTom GO Case

TomTom Go Naviation: trust & engagement Introduction In addition to its navigation devices and in-car software for brands like BMW, Fiat and Opel, TomTom has decided to compete with the mainstream ‘free’ (remember: there’s no such thing as a free...

Content Creators, don’t be afraid of data!

Content creators, don't be afraid of data! Internationally awarded (neuro)video campaign (also published @ Marketing Facts) With the acceleration of digital media over the past decade, advertisers have shifted their attention to online channels. But how can you...

Anticipated regret

When people make decisions, they predict what the outcome will be like if they decide to take action They also consider how they would feel about the specific outcome. If people predict that the specific outcome would be unsatisfactory, they feel a sense of regret –...

IKEA effect

People value products more if they played a role in the creation of the product “The IKEA effect will create stronger bond between the user and the product. The effort that users will put into completing the product to a complete state will transform into love for...

Affect heuristic

The emotional state of an individual can subconsciously influence their decision making Affect HeuristicResearch tells us that people in a positive mental state are more likely to perceive potential risks as low, and are thus more likely to try new things. On the...

How VGZ managed to connect emotionally with their customers

How VGZ managed to connect emotionally with their customers by eltine van der veer (braingineers) Health insurance contest In November of each year, perhaps the biggest client carousel known to the Netherlands takes place. This mass rotation of clients is ushered in...