Neuro Usability Testing
“Braingineers enables us to fully understand and improve the underlying emotions of our visitors throughout the entire on-site shopping journey. Their team delivers results at incredible speed and unlock insights using their powerful dashboard, ensuring they can be quickly implemented or further explored. As a result we were able to increase traffic to our basket with 2.4%.”
Stephan Brandenburg, UX Researcher
Really understand 'why'
Because interviews interfere with the user’s behavior, we let participants navigate on their own. This way we capture true interactions with your website and measure the subconscious emotions.
“The Brainpeek test really helped us discover user insights we’ve couldn’t have found with any other testing tool. The Brainpeek test is our latest addition to our testing methods to achieve our goals.”
Martijn van der Voort, Conversion Specialist
Ensure successful optimizations
Optimizations based on frustrating elements were 25% more successful ánd had an average of 17% higher conversion than other optimizations.
Lieven Swinnen, E-Business Manager
Explain drop out behavior and bottlenecks
With the emotion data, we’re able to see which pages and specific elements cause the most frustration, resulting in a build-up in frustration causing drop out behavior you see in your analytics.
Backlog prioritized on proven user needs
Take your backlog and reduce development, design and management waste with 25%, by testing user journeys and their most frustrating elements.
Own the discussions
Where everyone has an opinion of what’s best for the user, it becomes a struggle to get everyone on board for the best solution.
Brainpeek’s emotion data are objectively measured data points, directly from the brain of your users.