Customer storiesCases & credentials
UX & CX Cases
From one frustration bottleneck to 12% conversion increase
In collaboration with Lieven Swinnen, E-Business Manager @ Landal Greenparks.
Based on big conversion differences between desktop and mobile, two Brainpeek tests have been setup to explain the ‘why’ of this difference in behavior. The optimizations, based on the emotion data in combination with other data layers, have ensured an increase in bookings of almost 12%!
“Brainpeek has provided us with unique insights into the subconscious decisions of our users.”
In collaboration with Didy Bos, Senior Online Marketeer @ Greenchoice & Nick Schaperkotter, CRO Consultant @ iProspect
By doing neuro usability research, Greenchoice has gained insights into the subconscious experience of their users. These insights were used to set up specific A/B tests which resulted in positive uplifts in conversion.
“User insights we never would have found with any other testing tool”
In collaboration with Martijn van der Voort, CRO Specialist @ Centraal Beheer, the insurance flow was optimized.
Based on a finding from a Brainpeek test, Centraal Beheer found a frustration bottleneck on the insurance overview page. An A/B test has run and shown an overall conversion increase of 14%.
“The focus of Philips is to provide visitors with the best user experience. We use the Braingineers platform to gain insights on what causes frustration and joy to our website visitors. We gather this knowledge for the continuous improvement of our customer journeys, so that we can offer an efficient, effective and pleasant user experience on all touch points of their buying process.”
“By using Brainpeeks emotion data in combination with our other data layers, we’re enriching our insights into our users’ behavior. This results in a truly next level of optimization effectiveness and increases in conversions.”
“There are many reasons why we have been working together with Braingineers for 3 years. The emotion analytics of Braingineers are a perfect addition to our data and other tests. Based on their insights we are able to improve the conversion rates and user experience at the same time.”
“We have done several Neuro video tests with Braingineers, and they have given us interesting insights. It has helped us to further optimize our TV commericals in a number of areas in order to achieve maximum emotional impact. This has contributed to running a great campaign and we are very pleased with the results.”
“The researchers at Braingineers use their psychological expertise to interpret neuro video test results in such a way that it gives us logical and useful insights into the effectiveness and the emotional impact of our video content. These insights enable us to carefully determine which video elements to optimize in order to reach maximum impact.”
“We called in Braingineers when we wanted to test our TV commercial via neuro-research for our brand A.Vogel. We found it important that certain brand values were well presented. Based on the insights, we adjusted things in the concept to make our new TV campaign stronger. We experienced the cooperation as positive!”