Neuro Usability Insights
Discover how our subconscious influences our behavior.Persuade visitors based on the ‘fresh start’ effect
According to the fresh-start effect, people are more likely to take action towards a goal after...
The psychology of anticipatory design
Anticipatory design is about creating delightful user experiences by understanding user needs and...
The subconscious effects of social presence
“Social presence is the degree to which a person is perceived as a ‘real person’ in mediated...
Understanding the impact of amount of choices
"Because more choices lead to more stress and thus are less helpful in making decisions. But less...
The effect of paying a small fee
"Charging a symbolic price for an upgrade might be more effective than to give it away for free" -...
The subconscious importance of gaze cueing
"One important finding coming from our benchmark research is that fluency in eye movements...
Consumers irrational overvaluation of products they own
"Once we own something (or have a feeling of ownership) we irrationally overvalue, regardless of...
5 Tips to reduce frustration in forms
In many neuro usability tests we measure frustration peaks while participants fill in an online...
Mobile page speed
Subconscious effects of mobile page speed "We learned that usability and speed are the...
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