Neuro usability research

Measure the subconscious emotional experiences of your customers

Digging deeper into the brain

Neuro usability research is our flagship neuromarketing solution that enables you to gain profound insights into the subconscious emotional experience of your online customers. We capture and map emotions using technology and our expertise in psychology and digital marketing. 

By combining EEGeye-tracking, and mouse tracking technologies with our emotion detection algorithms, we dig deeper into your customer’s brain. Explore how we provide answers to the ‘why‘ behind customer behavior.

Want proof?

Neuro usability test workflow

Neuro usability workflow

Curious? Contact us!

Book A call with one of our brains to discover what we can do for you.


OR Get a free demo report

Optimize UX & CX

Neuro usability research can be conducted on a wide variety of digital journeys such as apps, web pages or user interfaces: if it’s digital, we can capture your customer’s emotions.

Test results provide actionable insights into the subconscious emotional experience of your customers when navigating through digital journeys. This enables you to eliminate bottlenecks, reduce customer dropout, create seamless shopping experiences, improve your service and reach incredible conversion boosts.


How do we do it?

Measure emotions

We dig deeper into your customer’s brain by measuring three key emotional drivers; joy, attention & frustration. This enables us to:

  • Capture the emotions that directly affect customer experience and customer behavior

  • Map bottlenecks in your customer journeys

  • Pinpoint specific dropout moments or elements

  • Provide evidence-based optimization advice

  • Improve your service & conversion rates

Interested in our methodology?

Measures generally positive experiences

Measures the amount of cognitive activity required to process information.

Measures potential problems or obstructions in reaching a certain goal.

Avoid bias

Our neuro research method is unique in its ability to eliminate subjectivity in research data. By measuring brain activity and not interfering with participants during tests, potential risk of bias or socially desirable behavior is minimized. The method therefore provides highly reliable insights into the actual emotional experience of your customers, which gives it a major advantage over regular qualitative testing.  

Getting curious?

Use Brainpeek

Your all-in-one emotion analytics platform

All neuro insights are analyzed, stored and visualized in Brainpeek, the world’s first emotion data analytics platform. Gain access to your research reports, participant data, insights and consultant summaries, arrandend in the Brainpeek dashboard

neuro usability test can be completed within two weeks, from request to results.

Get started with Brainpeek!

Apply neuro usability research to your

How can we help?

Convince your boss

Get in touch

Contact us

Johan Huizingalaan 763A
1066 VH Amsterdam
The Netherlands

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