Neuro usability researchMeasure the subconscious emotional experiences of your customers
Digging deeper into the brain
Neuro usability research is our flagship neuromarketing solution that enables you to gain profound insights into the subconscious emotional experience of your online customers. We capture and map emotions using technology and our expertise in psychology and digital marketing.
By combining EEG, eye-tracking, and mouse tracking technologies with our emotion detection algorithms, we dig deeper into your customer’s brain. Explore how we provide answers to the ‘why‘ behind customer behavior.
Neuro usability test workflow
Optimize UX & CX
Neuro usability research can be conducted on a wide variety of digital journeys such as apps, web pages or user interfaces: if it’s digital, we can capture your customer’s emotions.
Test results provide actionable insights into the subconscious emotional experience of your customers when navigating through digital journeys. This enables you to eliminate bottlenecks, reduce customer dropout, create seamless shopping experiences, improve your service and reach incredible conversion boosts.
How do we do it?
We dig deeper into your customer’s brain by measuring three key emotional drivers; joy, attention & frustration. This enables us to:
Capture the emotions that directly affect customer experience and customer behavior
Map bottlenecks in your customer journeys
Pinpoint specific dropout moments or elements
Provide evidence-based optimization advice
Improve your service & conversion rates
Interested in our methodology?
Measures generally positive experiences.
Measures the amount of cognitive activity required to process information.
Measures potential problems or obstructions in reaching a certain goal.