Neuro usability research

Measure the subconscious emotional experiences of your customers

Digging deeper into the brain

Neuro usability research is our flagship neuromarketing solution that enables you to gain profound insights into the subconscious emotional experiences of your online customers. We capture and map emotions using technology and our expertise in psychology and digital marketing. 

By combining EEGeye-tracking, and mouse tracking technologies with our emotion detection algorithms, we dig deeper into your customer’s brain. Explore how we provide answers to the ‘why‘ behind customer behavior.

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Neuro usability test workflow

Neuro usability workflow

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Book a call with one of our brains to discover what we can do for you.


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Optimize UX & CX

Neuro usability research can be conducted on a variety of digital journeys such as apps, web pages or user interfaces: if it’s digital, we can capture your customer’s emotional experiences.

Test results provide actionable insights into the behavior of your customers when navigating through digital journeys. Thanks to these insights, our clients have been able to eliminate bottlenecks, reduce customer dropout, create seamless shopping experiences, improve customer service and boost conversion rates.


How do we do it?

Measure emotions

We dig deeper into your customer’s brain by measuring three key emotional drivers; joy, attention & frustration. When combined with eye-tracking data, this lets us:

  • Capture emotions that affect customer experience and customer behavior

  • Map bottlenecks in customer journeys

  • Pinpoint specific dropout moments and elements

  • Provide evidence-based optimization advice

  • Optimize UX design & increase conversion rates

Interested in our methodology?

Referred to as generally positive experiences

Represents the amount of cognitive activity required to process certain information.

Meaning potential problems or obstructions in reaching a certain goal.

Avoid bias

Our neuro research method is unique in its ability to eliminate subjectivity in research data. By measuring brain activity and not interfering with participants during tests, potential risk of bias or socially desirable behavior is minimized. Therefore, this method provides more reliable, data-driven insights into the actual emotional experiences of your customers, giving it a major advantage over regular qualitative testing.  

Get to know our research method!


All-in-one emotion analytics platform

Results obtained from our neuromarketing research are analyzed, stored and visualized in Brainpeek, the world’s first emotion analytics platform. Not only does the Brainpeek dashboard give you direct access to research reports, participant data, insights and consultant summaries, it also lets you make new test requests. All things considered, Brainpeek is the most extensive neuromarketing research tool on the market. 

Get started with Brainpeek!

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Contact us

Johan Huizingalaan 763A
1066 VH Amsterdam
The Netherlands

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