Digging deeper into the brain
Neuro usability research is our flagship neuromarketing solution that enables you to gain profound insights into the subconscious emotional experiences of your online customers. We capture and map emotions using technology and our expertise in psychology and digital marketing.
By combining EEG, eye-tracking, and mouse tracking technologies with our emotion detection algorithms, we dig deeper into your customer’s brain. Explore how we provide answers to the ‘why‘ behind customer behavior.
Neuro usability test workflow
Optimize UX & CX
Neuro usability research can be conducted on a variety of digital journeys such as apps, web pages or user interfaces: if it’s digital, we can capture your customer’s emotional experiences.
Test results provide actionable insights into the behavior of your customers when navigating through digital journeys. Thanks to these insights, our clients have been able to eliminate bottlenecks, reduce customer dropout, create seamless shopping experiences, improve customer service and boost conversion rates.
How do we do it?
We dig deeper into your customer’s brain by measuring three key emotional drivers; joy, attention & frustration. When combined with eye-tracking data, this lets us:
Capture emotions that affect customer experience and customer behavior
Map bottlenecks in customer journeys
Pinpoint specific dropout moments and elements
Provide evidence-based optimization advice
Optimize UX design & increase conversion rates
Interested in our methodology?
Referred to as generally positive experiences.
Represents the amount of cognitive activity required to process certain information.
Meaning potential problems or obstructions in reaching a certain goal.