Neuro video researchCapture your viewer's attention and connect emotionally
Create emotionally impactful videos
Neuro video research is an eye-opening method that enables you to measure the emotional impact and effectiveness of your videos, from storyboard to final edit. Don’t worry, your creative concept will remain intact. We enable you to optimize it with neuromarketing insights.
By combining the latest EEG and eye-tracking technologies with our unique emotion detection algorithms, we dig deeper into your viewer’s brain. Explore how Braingineers lets you create emotionally impactful videos that truly resonate with your audience.
Neuro video test workflow
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Neuro video research can be conducted across a wide variety of online videos & TV commercials, on desktop or mobile. It adds valuable scientific proof to your video optimization process.
Test results provide actionable insights into the subconscious emotional experience of your viewers when watching your videos. They enable you to identify which elements evoke positive or negative emotions, require extra attention, or how specific scenes impact your viewers.
How do we do it?
We dig deeper into your viewer’s brain by measuring three key emotional drivers; joy, attention & frustration. This enables us to:
- Know from second to second which emotions your videos evoke
- Pinpoint exactly which visual cues or elements have a positive or negative impact
- Give evidence-based optimization advice to improve video effectiveness
- Make your videos significantly more impactful
Interested in our methodology?
Measures generally positive experiences.
Measures the amount of cognitive activity required to process information.
Measures potential problems or obstructions in reaching a certain goal.