Emotion recording

We record three layers of data from the participants going through the website. The screen recording of their visit, their emotions on the bottom and their eye movements (red dot and line).

Emotion recording

Emotion data

The three emotions we gather from the EEG data are joy (green), attention (yellow) and frustration (red). Frustration is an emotion that is correlated with drop-out behavior and the inability to achieve goals, where Joy will indicate positive effects in the user experience. Attention is the mental effort that is needed to navigate through the website.

Emotion data

Emotion peaks and user feedback

Where recorded emotions peak (see example on the right), the user is requested for feedback. They can explain consciously why they have possibly experienced this specific emotion. This will help to explain the why of measured bottlenecks.

Emotion peaks and user feedback

Eye tracking

To see where the emotion peaks are related to, it’s good to see where people are looking at that specific moment. This is why we measure eye movements.

Eye tracking

Journey insights

The data from different pages are combined amongst all participants. It’s visible which pages you should focus on: for example which page induces the most frustration.

Journey insights

Benchmarks

Now, not only we can provide you the emotional journey insights, we can now provide insights in how your tests ánd brand performs on emotional experience compared to others in the same category/sector as you. A benchmark based on our emotion database.

Benchmarks
Features

The ultimate combination


The ultimate combination
Where people look

See where people look when they get frustrated, to indicate bottlenecks on element level.

What they experience

Get insight in positive and negative emotions during their visit.

Why they experience

Analyze why people experience frustration or joy at specific moments in their flow.