Braingineers operates at the intersection of technology, user research, psychology and neuromarketing. This fuels a constant stream of psychological insights for website optimisations. Often the media picks up our stories and our articles are well-read on platforms like Emerce and Marketing Facts. Since we are an evangelist of better customer experience, we’re happy to bundle and share this knowledge here.
Neuromarketing & ad effectiveness is a neuro-marketing study of four TV-commercials from leading Dutch supermarkets. What are the key learnings when digging deeper into the psyche of the viewer?
When people make decisions, they predict what the outcome will be like if they decide to take action
Health insurance contest In November of each year, perhaps the biggest client carousel...
Everyone who has ever traveled the world must be familiar with those touristy markets...
Quarterly ux / neuromarketing insights
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