Braingineers operates at the intersection of technology, user research, psychology and neuromarketing. This fuels a constant stream of psychological insights for website optimisations. Often the media picks up our stories and our articles are well-read on platforms like Emerce and Marketing Facts. Since we are an evangelist of better customer experience, we’re happy to bundle and share this knowledge here.
Neuromarketing & ad effectiveness is a neuro-marketing study of four TV-commercials from leading Dutch supermarkets. What are the key learnings when digging deeper into the psyche of the viewer?
When people make decisions, they predict what the outcome will be like if they decide to take action
When people miss out on an offer, they will be less likely to buy that product for the original price in the future
Everyone who has ever traveled the world must be familiar with those touristy markets...
Since John Lewis & Partners launched their first Christmas advert, it has set a new...
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