Resources
Braingineers operates at the intersection of technology, user research, psychology and neuromarketing. This fuels a constant stream of psychological insights for website optimisations. Often the media picks up our stories and our articles are well-read on platforms like Emerce and Marketing Facts. Since we are an evangelist of better customer experience, we’re happy to bundle and share this knowledge here.
Articles
IKEA effect
People value products more if they played a role in the creation of the product “The...
Affect heuristic
The emotional state of an individual can subconsciously influence their decision...
TomTom GO Case
TomTom Go Naviation: App/Playstore & App Onboarding optimization Introduction In addition to its navigation devices and in-car software for...
Client cases
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