Braingineers operates at the intersection of technology, user research, psychology and neuromarketing. This fuels a constant stream of psychological insights for website optimisations. Often the media picks up our stories and our articles are well-read on platforms like Emerce and Marketing Facts. Since we are an evangelist of better customer experience, we’re happy to bundle and share this knowledge here.
Neuromarketing & ad effectiveness is a neuro-marketing study of four TV-commercials from leading Dutch supermarkets. What are the key learnings when digging deeper into the psyche of the viewer?
Quarterly ux / neuromarketing insights
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