Conversion increase per A/B-test
1-Year total conversion increase
T-Mobile analyzes frustration points on their website to decrease dropout and increase conversion rates throughout the website.
T-Mobile focuses on decreasing frustration points for their visitors, which will increase loyalty to your website.
T-Mobile uses the objective data to prioritize backlog in most efficient way, and based on actual emotion data.
Jurriaan Bos, Product Owner E-Commerce
“There are many reasons why we’ve been working together with Braingineers for 3 years. The emotion analytics of Braingineers are a perfect addition to our data and other tests. Based on their insights we are able to improve the conversion rates and user experience at the same time.”