Pre-test & validate your COMMERCIALS
Test your videos, like TV commercials, and improve ad-effectiveness by making use of neuromarketing insights: discover the emotional impact on your viewers…before spending your media budget. Delivery within 1 week.
Check whether your commercial triggers the right emotions and associations with your target audience. Do key messages get across as assumed?
Create more effective commercials by improving and fine-tuning them on data-driven insights and suggestions. Improve Brand Recognition, optimize timing for your call to action or ensure that brand associations are more sticky.
What to expect?
Research: what will we do?
Neuromarketing video-testing, including participant management, interviews and survey.
- What emotions/implicit reactions are aroused by your video?
- How distinctive is your commercial / video?
- Does it resonate with your audience?
- What associations are triggered?
- Does it match your audience’s expectiations?
- Is the key message clear?
- Will it trigger the desired action/response?
Delivery: what will you get?
Evidence based insights and concrete suggestions to increase the effectiveness of your video/commercial.
- Answers to mentioned research questions (and more)
- Psychological explanation of viewers’ behaviour & feedback
- Evaluation on: distinctiveness, message clarity, commercial brand fit, sharing intent, action intent.
- Brainpeek: dynamic reporting & analytics dashboard, including all data like eye-tracking heatmaps, emotion-data, recordings, participant feedback, etc. Read more about Brainpeek here.
Check out what a neuro-video assessment looks like by watching this video, discover Brainpeek and its content by signing up for a demo-account or read one of our benchmark reports (see below).
Watch the video for a quick explanation