Pre-test & validate your COMMERCIALS
Test your videos, like TV commercials, and improve ad-effectiveness by making use of neuromarketing insights: discover the emotional impact on your viewers…before spending your media budget. Delivery within 1 week.
Validate
Check whether your commercial triggers the right emotions and associations with your target audience. Do key messages get across as assumed?
Optimize
Create more effective commercials by improving and fine-tuning them on data-driven insights and suggestions. Improve Brand Recognition, optimize timing for your call to action or ensure that brand associations are more sticky.
results
What to expect?
Research: what will we do?
Neuromarketing video-testing, including participant management, interviews and survey.
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- What emotions/implicit reactions are aroused by your video?
- How distinctive is your commercial / video?
- Does it resonate with your audience?
- What associations are triggered?
- Does it match your audience’s expectiations?
- Is the key message clear?
- Will it trigger the desired action/response?
Delivery: what will you get?
Evidence based insights and concrete suggestions to increase the effectiveness of your video/commercial.
- Answers to mentioned research questions (and more)
- Psychological explanation of viewers’ behaviour & feedback
- Evaluation on: distinctiveness, message clarity, commercial brand fit, sharing intent, action intent.
- Brainpeek: dynamic reporting & analytics dashboard, including all data like eye-tracking heatmaps, emotion-data, recordings, participant feedback, etc. Read more about Brainpeek here.
Discover
Check out what a neuro-video assessment looks like by watching this video, discover Brainpeek and its content by signing up for a demo-account or read one of our benchmark reports (see below).
Watch the video for a quick explanation
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