Braingineers enables us to distinguish ‘real’ customer feedback, driven from feelings of customers, rather than socially desirable answers. We gain detailed insights into what customers encounters in the process and where bottlenecks and frustration points arise. This data, together with actionable recommendations from Braingineers, enables us to directly make adjustments in the funnel. Also, we use insights as objective input for A/B testing, followed by measuring the value of adjustments. We made several improvements to our funnels that benefited us and our customers.

Mireille Jansen - Voigt, Digital Strategist @ Essent

The focus of Philips is to provide visitors with the best user experience. We use the Braingineers platform to gain insights on what causes frustration and joy to our website visitors. We gather this knowledge for the continuous improvement of our customer journeys, so that we can offer an efficient, effective and pleasant user experience on all touch points of their buying process.

Soraya Cardoso, Manager UX Research & Insights @ Philips