By combining neuromarketing research and psychology, Braingineers elevates your customer experiences & UX design

emerce top 100 badge Braingineers has been ranked as the no. 1 analytics & optimization company in The Netherlands multiple times.

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Neuromarketing research: the why behind data

Analytics tells you what, but we tell you why.

Over 90% of our decisions are made within the subconscious brain. So, in order to truly understand customer behavior, you have to gain insight into their subconscious, emotional experiences. This is exactly what we do.

Where data can provide insight into online customer behavior, neuromarketing research lets you understand its underlying causes. In other words, it reveals the why behind online customer behavior.

Braingineers is a front-runner in neuromarketing research. With our unique method, we help our clients optimize their customer experiences and UX design on multiple levels. As a result, we have seen strong increases in conversion, service experience levels, customer loyalty, and retention rates.

Braingineers neuromarketing research

Experts in emotion analytics

Over 6000 neuro tests conducted

Over 500 websites optimized

Award-winning neuro technology

Conversion rate increases up to 40%

Curious? Contact us!

Book a call with one of our brains to discover what we can do for you.


Or get a free demo report

Neuro usability

Understand how users experience your website, app, or any digital environment with neuro usability research.

Thanks to technologies such as eye-tracking, neuro-measurements (EEG), and artificial intelligence, we are able to capture subconscious emotional experiences.

This enables us to explain why your customers behave the way they do, why they drop out, or how they value your brand. In addition, our methodology allows us to measure true behavior, unbiased and free from subjectivity.

Getting curious?

Neuro video

Improve video effectiveness, before the final cut.

Find out what viewers really think or feel when watching your videos. Neuro video research enables you to measure the effectiveness of your TV commercials, explainer videos or any video content,  prior to launch.

In essence, we capture the conscious and subconscious impact that scenes, characters, products, text, or other visual elements have on the viewer. Moreover, we provide actionable insights that enable you to optimize your video content, and create emotionally impactful videos.


building seamless online user experience

Success Stories

“There are many reasons why we have been working with Braingineers for years. The emotion analytics of Braingineers are a perfect addition to our data and other tests. Based on their insights, we are able to improve conversion rates and user experience at the same time.”

Jurriaan Bos

Product Owner E-Commerce

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Conversion increase: 40%

Thorough research into the usability of online services pays off. The optimization project for the ASICS Shoe Finder tool broke even within 20 days and resulted in a spectacular boost in online conversion.

Go to case

Rick Hoving

Sr. E-Commerce manager EMEA

“The focus of Philips is to provide visitors with the best UX. We use Brainpeek to gain insights into what caused frustration and joy to our website visitors. We gathered this knowledge for the continuous improvement of our customer journeys, so that we can offer an efficient, effective and pleasant user experience throughout all touchpoints of the buying process.”

Soraya Cardoso

Global Lead Digital Optimization

Conversion increase: 11,8%

“By using Braingineers’ emotion data in combination with our other data layers, we’re enriching our insights into our users’ behavior. This has resulted in next-level optimization effectiveness and increases in conversion.”

Go to case

Lieven Swinnen

Manager E-Business

Neuro usability or regular usability?

Traditional marketing or UX research are usually based on surveys, or thinking out loud principles, which involves asking customers about their experiences.

In contrast, scientific research has shown that self-reported intentions and attitudes cannot predict customer behavior accurately, since 95% of all decisions are made subconsciously.

So, why use rational feedback (with a risk of bias) when you can also capture subconscious experiences and emotions?

EEG or fMRI?

fMRI is a research method that measures overall emotions. However, it cannot measure emotions with a (milli)second accuracy, whilst EEG can.

With EEG, we are able to pinpoint significant elements on web pages or elements in scenes. In doing this, we are able to trace exactly which elements evoke which emotions in your web flows or videos.

Getting curious?

Why Braingineers?

We help our clients elevate customer experiences, UX, and video content by enabling them to connect emotionally with their customers.

So, what else makes us unique?

1. Award-winning research agency with a

2. Leading emotion analytics platform, powered by

3. Award-winning people with experience in psychology and neuromarketing. Also, we use

4. Unique technologies, such as our proprietary emotion detection algorithms.

Neuromarketing awards

Talk to us!

Get to know our neuromarketing research solutions in just 30 minutes

Talk to us


We follow the published guidelines of MOA for market and user research.
Read more (Dutch)

Contact us

Johan Huizingalaan 763A
1066 VH Amsterdam
The Netherlands

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