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Driven by emotions
Humans are driven by emotions. Our subconscious influences our conscious mind 24/7. The conscious mind then searches for rational reasons to justify our emotions. It’s our mission to enable every company to analyse and learn what makes your customers click.
Download the Emotions in UX Branch Report
download free reportEmotions, eye movements, behaviors, clicks and more in one emotion analytics platform
Award winning technology
By combining deep learning and neuro science we’ve developed award winning technology to analyse emotions. You will be able to detect which pages, and specifically which elements cause frustration, attention and joy among your customers.
Proven method
When measuring emotions, you can pinpoint exactly where your customers get frustrated. Combine this with eye tracking technology and you’ll be able to pinpoint exactly why your customers buy or drop out. All data will be analyzed automatically in our dashboard.
Proven results
Our insights are proven to increase A/B-testing effectiveness by 25%. No more opinions, questionnaires, ratings or smileys. Science based insights made actionable for online optimisation.
You’re free to try our demo dashboard
FAQ
Send an email if you couldn’t find an answer to your question here.
We have our own UX lab. Can we use your software?
Yes, we’re about to launch a beta program, so if you’re interested you can let us know!
We don’t have a UX lab. Can you do the participant testing for me?
Yes, we deliver full service options for our clients. You setup the test, we recruit participants, collect the data and perform the tests and come back with an awesome online report!
What emotions do you measure?
Our algorithms can detect levels of joy, attention and frustration. Where frustration indicates the ‘why’ of drop out behavior you see in your analytics.
What are your prices?
We have different prices for full services and software license. Please contact us via the contact form and we’ll get back to you soon!
How good are your algorithms to detect emotions?
Our algorithms have been backed by studies from universities in Amsterdam and have the highest known accuracy score.
What is the difference with standard usability testing?
Standard user testing focusses on the conscious feedback from users, with interviews, thinking out loud. We let participants go through the website in silence and as they would do at home. This way we capture the most natural user journey and measure all emotions during the test.
In which countries can you do the participant testing?
We are operating worldwide and are supplying international clients with our full service solution. This means that we have a portable hardware setup to test for our clients anywhere.
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Amsterdam office
Johan Huizingalaan 763A
1066VH Amsterdam, The Netherlands
(020) 261 24 38