Understanding

customer

behavior

By combining neuromarketing research and psychology, Braingineers elevates your customer experiences & UX design

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Braingineers has been ranked as the no. 1 analytics & optimization company in The Netherlands multiple times.

Trusted by global companies

Neuromarketing research: the why behind data

Analytics tells you what, but we tell you why

Over 90% of our decisions are made within the subconscious brain. So, in order to truly understand customer behavior, you have to gain insight into their subconscious, emotional experiences. This is exactly what we do.

Where data can provide insight into online customer behavior, neuromarketing research lets you understand the underlying causes. In other words, it captures the why behind online customer behavior.

Braingineers is a front-runner in neuromarketing research. With our unique method, we help our clients optimize their customer experiences and UX design on multiple levels. As a result, we have seen strong increases in conversion, service experience levels, customer loyalty, and retention rates.

Experts in emotion analytics

Over 6000 neuro tests conducted

Over 500 websites optimized

Award-winning neuro technology

Conversion rate increases up to 40%

Curious? Contact us!

Book A call with one of our brains to discover what we can do for you.

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Neuro usability

Understand how your users experience your website, app, or any digital environment with neuro usability research.

Thanks to technologies such as eye-tracking, neuro-measurements (EEG), and artificial intelligence, we are able to capture subconscious emotional experiences.

This enables us to explain why your customers behave the way they do, why they drop out, or how they value your brand. In addition, our methodology allows us to measure true behavior, unbiased and free from subjectivity.

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Neuro video

Improve video effectiveness, before the final cut.

Find out what viewers really think or feel when watching your video. Neuro video research enables you to measure the effectiveness of your TV commercials, explainer videos or any video content, prior to launch.

In essence, we capture the conscious and subconscious impact that scenes, characters, products, text, music, or voice overs have on the viewer. Moreover, we provide actionable insights that will help you optimize your video content.

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building seamless online user experience

Success Stories

“There are many reasons why we have been working with Braingineers for years. The emotion analytics of Braingineers are a perfect addition to our data and other tests. Based on their insights, we are able to improve conversion rates and user experience at the same time.”

Jurriaan Bos

Product Owner E-Commerce

Conversion increase: 40%

Thorough research into the usability of online services pays off. The optimization project for the ASICS Shoe Finder tool broke even within 20 days and resulted in a spectacular boost in online conversion.

Go to case

Rick Hoving

Sr. E-Commerce manager EMEA

“The focus of Philips is to provide visitors with the best UX. We use Brainpeek to gain insights into what caused frustration and joy to our website visitors. We gathered this knowledge for the continuous improvement of our customer journeys, so that we can offer an efficient, effective and pleasant user experience throughout all touchpoints of the buying process.”

Soraya Cardoso

Global Lead Digital Optimization

Conversion increase: 11,8%

“By using Braingineers’ emotion data in combination with our other data layers, we’re enriching our insights into our users’ behavior. This has resulted in next-level optimization effectiveness and increases in conversion.”

Go to case

Lieven Swinnen

Manager E-Business

Neuro usability or regular usability?

Traditional marketing or UX research are usually based on surveys, or thinking out loud principles, which involves asking customers about their experiences.

In contrast, scientific research has shown that self-reported intentions and attitudes cannot predict customer behavior accurately, since 95% of all decisions are made subconsciously.

So, why use rational feedback (with a risk of bias) when you can also capture subconscious experiences and emotions?

EEG or fMRI?

fMRI is a research method that measures overall emotions. However, it cannot measure emotions with a (milli)second accuracy, whilst EEG can.

With EEG, we are able to pinpoint significant elements on web pages or elements in scenes. In doing this, are able to trace the exact aspects of your web flows or video content that evoke key emotions.