Driven by emotions
Humans are driven by emotions. Our subconscious influences our conscious mind 24/7. The conscious mind then searches for rational reasons to justify our emotions. It’s our mission to enable every company to analyse and learn what makes your customers click.
Award winning technology
By combining deep learning and neuro science we’ve developed award winning technology to analyse emotions. You will be able to detect which pages, and specifically which elements cause frustration, attention and joy among your customers.
When measuring emotions, you can pinpoint exactly where your customers get frustrated. Combine this with eye tracking technology and you’ll be able to pinpoint exactly why your customers buy or drop out. All data will be analyzed automatically in our dashboard.
Our insights will are proven to increase A/B-testing effectiveness by 125%. No more opinions, questionnaires, ratings or smileys. Science based insights made actionable for online optimisation.
Give us a call or stop by our door anytime, we try to answer all enquiries within 24 hours on business days.
Johan Huizingalaan 763A
Amsterdam, The Netherlands
London office (appointment only)
1 Long Ln
London, SE1 4PG
Yes, we’re about to launch a beta program, so if you’re interested you can let us know!
Yes, we deliver full service options for our clients. You setup the test, we recruit participants, collect the data and perform the tests and come back with an awesome online report!
Our algorithms can detect levels of joy, attention and frustration. Where frustration indicates the ‘why’ of drop out behavior you see in your analytics.
We have different prices for full services and software license. Please contact us via the contact form and we’ll get back to you soon!
Our algorithms have been backed by studies from universities in Amsterdam and have the highest known accuracy score.
Standard user testing focusses on the conscious feedback from users, with interviews, thinking out loud. We let participants go through the website in silence and as the would do when at home. This way we capture the most natural user journey and measure all emotions during the test.
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