Create a seamless customer experience,
and exceed your business goals.
|Dutch companies ranked Braingineers as no.1 analytics & optimization company in The Netherlands 2020!|
Trusted by global companies
A powerful combination
Our neuro usability method adds an extra layer of data, which is brain data to conventional usability testing results. Through the use of EEG, brain activity is measured and processed by emotion detection algorithms. With these science-based algorithms the following three emotions can be analyzed while participants navigate through a website:
Neuro Usability Testing
Neuro Video Testing
Emotion Experience Analysis
Create a seamless online user experience
Brainpeek data offers individual and group insights exposing optimization opportunities and help improving A/B testing efficiency and effectiveness.
Create impactful and efficient videos
By analyzing the emotional experience of your video you will find optimization opportunities to increase effectiveness and emotional impact to reach a higher ROI.
Our core focus is testing consumers with our unique neuro usability method. We have brought the user testing game to the next level and can deliver the highest quality user insights.
Braingineers has extensive experience on measuring emotions of users while they are interacting with a website, video or other stimulus.
EEG & eye-tracking
EEG enables us to measure the subconscious emotions of participants, while eye-tracking shows us what their attention is drawn to.
Quantitative and qualitative user data are at the core of each online or e-commerce team, and our consultants can help you set up the right Brainpeek tests based on your data sets.
Translating insights to optimizations
Every insight that emerges from our tests will be translated into optimizations based on emotion data, our consultants’ expertise and other data insights.
Our consultants can support your team, processes and data streams to reach the highest optimization efficiency.
Our consultants have a background in consumer- and neuropsychology and are able to explain user emotions and behavior as seen in your data.
Based on the results of your Brainpeek tests, our consultants will support you with backlog prioritization.
Getting your team to talk about user emotions starts with us. Our consultants are able to inspire and spread insights throughout your organization to get maximum support.
Deploy an emotion-based strategy
Emotionally connected customers are more than twice as valuable as highly satisfied customers. Getting your team to talk about your customers’ emotions is the right investment for long term growth.
“The focus of Philips is to provide visitors with the best user experience. We use the Braingineers platform to gain insights on what causes frustration and joy to our website visitors. We gather this knowledge for the continuous improvement of our customer journeys, so that we can offer an efficient, effective and pleasant user experience on all touch points of their buying process.”
“By using Brainpeeks emotion data in combination with our other data layers, we’re enriching our insights into our users’ behavior. This results in a truly next level of optimization effectiveness and increases in conversions.”
“There are many reasons why we’ve been working together with Braingineers for 3 years. The emotion analytics of Braingineers are a perfect addition to our data and other tests. Based on their insights we are able to improve the conversion rates and user experience at the same time.”