Seeing others like or recommend something can be persuasive to also desire a product or service. This feeling is induced by "social proof", a powerful way for increasing online conversion. But did you know that you should NOT aim for an overall 5-star rating?

Thorough research into the usability of your online services pays off. An optimization project for the Shoe Finder tool from global sports brand ASICS broke even within 20 days and resulted in a spectacular boost in online conversion.

In addition to its navigation devices and in-car software for brands like BMW, Fiat and Opel, TomTom decided to compete with the mainstream ‘free’ mobile navigation apps with their GO Navigation solution. (note: there’s no such thing as a free lunch…). But how to win the hearts of the customer with a paid app? In this blog we’ll explain how App downloads & onboarding can be optimized with TomTom Go Navigation as a case.

Research shows that customers have low expectations of chatbots and that they are constantly confirmed in this. Chatbots are still taken less seriously than “real” customer service, but is that justified? How are chatbots perceived by customers and how do you differentiate yourself when all your competitors are also making use of chatbots?

Dentsu Benelux enters into a long-term collaboration with neuroscience agency Braingineers. At dentsu’s largest client event ‘dentsu Cafe’, they jointly opened the doors of the dentsu Attention Lab.

With the acceleration of digital media over the past decade, advertisers have shifted their attention to online channels. But how can you capture consumers’ attention of when they spend an average of seven hours online every day?