Amsterdam, December 9, 2025 – Strategic design and research agency Valsplat has acquired Braingineers, the expert in mapping subconscious behavior and emotional responses of digital products. Using neuromarketing technology like eye-tracking, EEG measurements, and other behavioral data, Braingineers has pioneered deeper insights into user experiences. This acquisition strengthens the Braingineers-Valsplat position as a leading UX research agency, offering clients access to cutting-edge techniques and insights. With the combined services, customers can enjoy a fully integrated service offering, from needs analysis and UX research to conversion optimization.