What is Brainsight and how does it work?
Brainsight is a powerful tool for measuring instant attention of viewers. Instant means up to 3-5 seconds after being exposed to any visual. The tool generates eye-tracking heatmaps to analyse where people look and how focused or cluttered their gaze is. This is helpful to optimize UX, CRO and pre-engineer creatives for Digital Marketing / Advertising.
Is Brainsight free to use?
Yes, Brainsight offers a free plan with basic features that you can use forever. If you need more advanced features or want to unlock additional heatmaps and tasks, you can upgrade to a paid plan.
What kind of support is available for Brainsight users?
Brainsight offers a comprehensive support system, including a knowledge base, video tutorials, and a support team. If you're feeling lost or stuck, we're here to help you get back on track.
Is my data safe and secure with Brainsight?
Absolutely. We take data security seriously and use industry-standard encryption and security measures to protect your information. We also regularly backup your data to ensure that you never lose your work.
Can I share my heatmaps with others?
Yep, you can. Share your eye-tracking heatmaps with others using a unique link that can be shared via email, messaging, or social media. Choose whether the link is view-only or editable, and you can revoke access to the link at any time.
For what marketing purposes can I use Brainsight?
Brainsight is a versatile tool that can be used for a variety of marketing purposes, including validating, analyzing, and optimizing UX, CRO, images/designs for i.e. ads and video content. It also has a benchmarking feature for your advertising campaigns. With Brainsight, you gain valuable insights into your target audience’s viewing behavior, kill ad-waste before campaigns go live and optimize your visuals as such that you're sure they are noticed in the midst of today's ad clutter.
Do I need a credit card for the free trial?
Nope. You can sign up for the free trial without entering any credit card information. We believe in giving you the chance to test out Brainsight without any commitment or strings attached. We're confident you'll love it and want to stick around for the long haul.
How is Brainsight different from Hotjar?
Where Hotjar focuses on click-and scroll heatmaps, Brainsight generates predictive eye-tracking heatmaps. They go hand in hand perfectly to analyse your website-visitors’ behaviour. Check out this blog how to combine the two.
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