See what your customer really experiences with Neuro UX
With Neuro UX research you discover how people respond to your website or app. The result: a clear view of how your digital product can improve.
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We get much closer to the truth.
You want to make choices based on real data, not assumptions. So we do not just look at what people do or say. We see what they feel.
- Natural behaviour
Users move through your website or app on their own, without interruptions.
- Eye-tracking
We measure where (visual) attention goes. Or what gets overlooked.
- EEG data
We measure brain activity. It determines what we ask users about.
Discover how research into subconscious customer experience can help you.
Book an intro call40% more conversion for ASICS through Neuro UX.
Standard UX tests often miss what users really feel and experience. At ASICS we saw where people started to hesitate, hit cognitive friction or dropped off in the Shoe Finder. Before they told us themselves. Neuro UX made that subconscious behaviour visible. That is how we uncovered sticking points that would otherwise go unnoticed, so ASICS could tune its optimisations precisely to human behaviour.
They uncovered the subconscious behaviour of their customers
How do we do it?
1. We define the research question and audience together
What do you want to find out? Together we frame the research question and decide which users to invite.
2. We set up the technology
We fit the EEG headset on the participant. We also calibrate the eye-tracker. First we measure neutral brain activity to set the baseline.
3. Our researchers measure subconscious behaviour live
The participant moves through the flow on their own, just like at home. Our researchers watch live where attention goes, where cognitive load rises or frustration appears.
4. We translate the data into concrete UX insights
Our researchers interpret the measured brain activity and enrich it with insights from an in-depth interview. The result: concrete optimisations, ready to apply in your digital product.
From EEG data to UX Metrics
Our researchers turn it into clear insights, with psychological grounding and optimisations you can apply straight away. Every insight, recording and data point lives in our platform Brainpeek.
Explore Brainpeek- Joy
We get to see which moments felt good for the user.
- Attention
We measure the mental effort it takes to use the site or app.
- Frustration
We see the frustration. That is how we find sticking points and can predict drop-off.
Experience the power of Neuro UX Research
Our researchers are ready to go.