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Raising the bar for UX Research
UX research is all about understanding consumer behavior and their interactions with digital products. Braingineers goes beyond traditional analyses of viewing and clicking behavior by integrating neurodata from EEG measurements into UX research. Proprietary AI models analyze this data to reveal unconscious and emotional user experiences. These insights allow businesses to create digital products and services that are more intuitive and user-friendly than ever before.
With this acquisition, Braingineers’ neurolab will relocate to Happy Labs, Valsplat’s research facility in Amsterdam, making neuromarketing research more accessible. Soon, organizations will be able to conduct their own Neuro UX Research at Happy Labs.
Humanizing the digital world
“We are thrilled to welcome Braingineers to our team,” says Nils van den Broek, co-founder of Valsplat. “This acquisition allows us to deepen our research into human behavior and needs, providing even greater value to our clients. It aligns perfectly with Valsplat’s mission to make the digital world more human. We focus on creating digital solutions that are accessible to everyone and tailored to the needs of their audiences. By combining UX research and neuroscience, we can understand user experiences on a whole new level.”
Expertise under one roof
Together, the combined team will have nearly 60 employees across offices in Amsterdam and Nieuwersluis. “We’re excited to join Valsplat,” says Max van Kaathoven, founder of Braingineers. “Valsplat is a well-established name, and we felt an immediate connection. We’ve already worked together on projects for clients like Albert Heijn, Odido, and Achmea. Together, we can better support our clients, from needs analysis and product and service design to conversion optimization. I’m looking forward to expanding the application of advanced technology in the research we’ll do together.”
Leadership change
Roger van der Spek, Managing Director of Braingineers, will not join the new organization. “It has been an incredible journey, working with this team, our clients, and the groundbreaking technology over the past four years,” Roger shared. “This acquisition marks a new chapter for Braingineers and completes my original mission.”
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